There is a slightly strange advert on British television at the moment. It shows some motors from cars driving down streets with a voice over that points out some interesting points about Climate Change. Nothing odd so far. The advert however finishes not with a phone number or web address but a search query.

It says: “Search for Act On CO2″. And here’s what you get if you do…

It seems that the government has decided that it is not worth buying a domain specifically for the campaign when they are already number one for the campaign name. Oddly though they have paid to have a sponsored link for the term on Google. Biazarre. This behaviour is all very well but if the government site was to fall from the number one spot in Google’s organic listings then someone else could get a lot of traffic. This would be Googlebombing with free advertising…